On February 8, 2013, Jane Pauley, host of RLTVs “Boomers 2.0: A Generation Re-Imagined” told Kathy Lee Gifford and Hoda on the NBC Today Show what she’s learned about Boomers through her new show in conjunction with AARP. Her show can be seen February 14, 2013.
Who knew there was a television station, RLTV, dedicated to generation 50+. http://www.rl.tv Their website has articles of interest to us Boomers. Here is what they say about Jane Pauley’s new show and the AARP Boomer Initiative:
The Boomer generation born between 1946 and 1964 sent shock waves through American society and culture. They were raised on television; they tuned in, turned on, and dropped out. They took to the streets to stop the Vietnam War and later started hedge funds and issued junk bonds on Wall Street. They were a force to be reckoned with. And they still are today.
RLTV’s Boomer initiative lets viewers discover where they are today and why Boomers aren’t content to simply ride a golf cart into the sunset. Now mostly in their fifties and sixties, they still plan big things. And they’re still changing America. At RLTV, we’re bringing our viewers a front row seat on how and why it’s happening.
What Boomers care about has changed. They’re more apt today to think about entrepreneurship, health and wellness, and taking care of larger nuclear families then they are about following the Grateful Dead and inventing entire market sectors like Silicon Valley.
But they’re doing on their terms, nobody else’s.
At RLTV, our Boomer initiative reflects this new wave in the lives of boomers. Our documentary special Boomers 2.0: A Generation Re-imagined digs deep into the lives of boomers today and allows viewers to open a window on where they are going tomorrow. And our Town Hall special asks today’s thought leaders how society and culture, from Madison Avenue to Hollywood, is reflecting the changes.
Finally, our Boomer generation is getting noticed and boy, do we have an impact. We are the largest generation. Of course, we knew that. According to Jane Pauley, we have 75% of the wealth in the United States. Who knew! According to Jane Pauley, we spend $2 trillion on consumer goods. Who knew!
What marketing people used to call the “sweet spot” to advertise to, those ages 18-49, is shrinking. Jane Pauley said now the marketing people are realizing they should market to us! Do you think skirts in the department stores will get longer than 12” from our belly button?
Jane Pauley said we Boomers are buying four times the tablets and spending three quarters of all the time spent on the internet. We are connected and heavy internet shoppers. I knew that. My hobby is internet shopping. Glad to hear we are now being paid attention to.
We are also becoming appreciated for the people we are. Jane Pauley said we have far more in common with our kids than our parents did with us. We have greater affinity with them too, as she said, many are still living with us. She called us a new term, “the club sandwich generation,” with us as the bacon, as we are better. I love this!
Jane Pauley said we are creating a different world. We are trailblazers, redefining our generation. Of course, she is right that we have a new image. We are not interested in being our mother’s like of Grandma. Of course, she is right that we see independence in sight. We are not interested in just knitting in front of the television.
I loved the statistic that Jane Pauley quoted that finds women over 50 are the highest demographic of people starting businesses. Of course she is right that we do not want a boss and do not have to have a boss. We are ready to roll, us Boomer Grandmas!
I cannot wait to again see how our Boomer generation is going to redefine the next decade! We Grandmas rock and we will continue to rock the world with
Joy,
Mema
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